INCREASE SEO TRAFFIC

LOG ANALYSIS TO INCREASE SEO TRAFFIC: A FREE TOOL!

I'll start with the basics: a significant potential traffic lever is the SEO traffic, that is to say from Google, and more specifically from the free results we call "natural". These are the results outside AdWords.

Our customers only want one thing, increase their SEO traffic and therefore the number of keywords well positioned in Google! I invite you to discover the analysis of logs which makes it possible to quickly find optimizations to be put in place on your site in order to increase your visibility!

Understand what we are talking about

Log analysis is complex in itself and obtaining the logs of your client is often laborious. Exploit files then demand some expertise!

In this article, I propose a free tool, quick to implement and indicators to find growth sites

Understand what is a "log"

Each website records 100% of the pages visited by Internet users, and therefore also the pages visited by Google and its robots, called "GoogleBot". This "log" or "log" records everything! Even in detail: the images called for the display of the page, CSS files, JS.

In short, here is the passage of Google that interests us. Beware; Google's robots are sometimes specific: one that collects information related to mobile compatibilities, or images... But overall, we will simplify the subject and assume that there is only one!

Log analysis: two different and complementary possibilities

As a reminder, the log analysis is possible "at a time T": we get 15 days the log in general, but it depends on your "window crawl" concept that I will not develop here in order not to lose anyone! This analysis is therefore a complete SEO audit and that allows looking for a maximum of indicators / KPIs likely to hide a site of growth of your traffic.

Otherwise, one can, with a tool, recover logs in real time and monitor. For example, installing a script on the server like Elastic search, Log stash for example.

An example of a growth site resulting from a log analysis

To start, remember that such an analysis is long and is aimed at sites with at least more than 1000 pages. This number is arbitrary, but say that the larger the site, the more the analysis will be paid (provided you require a senior consultant with at least 6 years of SEO behind him).

 Unknown example: the crawl budget

I often ask the question during an interview, what is the use of a "robots.txt" ... I am often surprised answers. A robots.txt allows you to cut the passage of GoogleBot on parts of the site that your SEO consultant deems to have no potential for SEO visits. If you identify pages / categories of pages without SEO potential, for example without content, GoogleBot must be prevented from browsing these pages. (Warning, contrary to popular belief, this action does not remove the pages of the index of Google if the engine has already retained in its index ... it will start on a no index tag).

In short, to find a growth site, we must compare the volume of pages that GoogleBot browses to the active pages, that is to say the pages that have generated at least one SEO visit.

Other examples of hidden growth sites in the logs do not miss:

v  Optimize latency and load times

v  Better manage paging, faceted navigation, and URL settings!

v  Find orphan pages (excluding internal mesh of the site)

Etc ... It's long, but pays!

Do you want to set up a log analysis strategy on your site? Do not hesitate to contact us, our team of experts will be happy to assist you to optimize the management of your crawling budget!

SEO AUDIT

SEO AUDIT: A REAL ANALYSIS OF YOUR WEB SITE!

Before starting the implementation of a SEO strategy, it is necessary to watch and analyze your site, but also your competitors.

This important step is called SEO Audit. It is even the most important step when launching a new website or when wishing to improve an existing version because it is a real strategic document that will serve for several months!

With this little guide on audits in SEO, you will be able to understand the value and purpose of this impressive document and also discover what it contains.

Definition of an SEO Audit

Before you begin, it is important to review what is an SEO audit. So this is a professional valuations performed by an SEO specialist and that will allow to obtain a study and a precise and impartial analysis of one or more websites. It is often composed of different parts that you can discover below.

What is an SEO audit?

This is a website analysis that takes the form of a document often large: at Digital Media Trend it is more than 50 pages! It will make an inventory of your site (audit on-site and off-site), the sites of your competitors (SEO audit of the competition) as well as your positioning and your keywords (SEO SEO keywords).

Thanks to the various information obtained by an SEO analysis of the site in question, we derive recommendations and actions to be implemented to improve SEO. The audit is a strategic document for SEO and for different digital shares of a company as it builds a real strategy for Search Engine Optimization for positioning a website in the best way.

What should be analyzed on a website?

Even if each site is different, as well in the architecture, its target as its objectives, there are some essential elements to analyze during any audit of SEO. Some sites will however require additional modifications.

Any SEO audit must include certain criteria:

v  The keywords and the semantic universe of the site are analyzed to determine which are the most interesting queries, where there is a potential in terms of traffic and to build an efficient SEO architecture from a semantic point of view.

v The study of competition, namely their on-site and off-site strategies, as well as the performance of each site. This allows us to have a good view of the methods used by your competitors, to take inspiration from them and to improve them in order to obtain the best and be ahead of the search engines.

v The performance in terms of traffic and positioning on the search engines makes it possible to observe the history of the site. Indeed, the work will not be the same if the site is already performing well in SEO.

v The study of the content, the semantics, the markup or the architecture of the site makes it possible to know if the site audited is well built, if it is well optimized, etc.

v The technical analysis examines the speed of the site, the mobile compatibility or the presence of rich snippets of the Schema.org type. The better a site is, the better it will be seen and crawled by Google.

v  The off-site audit relies in particular on the net linking of the site. It is necessary to search through backlinks and anchors to control their quality.

During an SEO audit, we will therefore analyze a large number of points which will allow having a quality study on the website.

The various recommendations that can be drawn

Thanks to the various analyzes of the website that we will have made, we will be able to make recommendations that will improve the SEO of a website.

But what are the recommendations for SEO that can be drawn from an audit SEO?

They are numerous and relate to:

v The improvement of the site's SEO architecture or its flattening with requests to work on each page and a site map. (CF: Internal mesh)

v  Possible problems with HTML markup (to respect the W3C) and semantics: tag title and meta description, H1, H2, H3, etc. (CF: Google Webmaster Tools)

v  The content of the site (text, images and videos) that can be improved and optimized compared to the keywords to work on each page.

v  The technical problems: too slow site easily crawl able by a motor, lack of mobile compatibility, etc.

v  The introduction of rich snippets, which can improve the rate of clicks of the page in the SERPs (Search Engine Result Page) or promote the understanding of the content by the crawler.

v  The net linking strategy to set up to better reference the website.

v  The creation of new parts on the site, for example a blog, new pages, etc.

The various recommendations that will be provided in this document must then be put in place so that we can see changes in traffic and positioning.

 Would you like to trust us with the analysis of your website through an SEO Audit? Do you want to boost your SEO performance? Contact us now we will be happy to assist you in this process!