HOW TO OPTIMIZE YOUR TITLE BEACON AND META DESCRIPTION?
Title tags and Meta
descriptions are the first things your users discover in the SERPs (Search
Engine Results Page) after performing their search. No need to explain the
importance of this data in the ranking of your pages.
In fact it's too hard to
resist ... THAT'S WHAT'S MORE IMPORTANT!
Indeed, the title tag and
Meta description are among the main criteria used by the famous Google
algorithm to position your pages.
So what are the rules to
follow to optimize perfectly these tags? Which are the errors to avoid ? How to
succeed to seduce both Google robots and your visitors? Discover in this post
all the keys to perfectly configure your title tags and Meta descriptions.
Title tag: What are the optimization rules?
It is important to note that
the title tag has a double issue for referencing your pages. Indeed, it must
meet the requirements set by the Google rules and respond at the same time the
expectations of users on the query typed.
Google importance
The main rules Google
optimization matters for your title tags. These enable Google crawlers to
understand your pages and therefore the query on which you want to position
yourself!
v Insert the keyword worked in
the title tag of your page.
v Place the key phrase at the
beginning of the title.
v Work the lexical field of
the subject matter of the page.
v Do not repeat the query
multiple times (risk of over-optimization)
v Do not use a similar title
to another page of the site.
v Prefer a good syntax rather
than a key word list.
* We recommend not exceeding
60 characters for the title tag at risk of being cut by three dots and losing
relevance in the eyes of Google.
User experience
Here are some tips to
attract users and increase your chances of a user clicking on your result
rather than another when they discover the search results on the search engine.
v Put yourself in the shoes of
the user performing the search.
v Identify the needs and
challenges of the application.
Break ... You did the hard
part! Now that you know exactly what the user is waiting for after his search,
answer his request clearly, neatly and seductively!
v Highlight the flagship
argument related to the query
v Include punctuation to give
life to your title
v Feel free to insert business
data
For example on a request of
type "cheap furniture", put forward a reduction of type -60% can be
catchy. Come on, I'm starting, here's what an attractive title could give on
the query:
How to optimize your Meta description?
Unlike the title tag, the
Meta description has the single and simple purpose of seducing your users
because it is no longer part of the positioning criteria by Google. So we are
talking of an indirect effect of rankings that if you offer a good user
experience for your visitors, then Google will take this factor to better
position yourself.
User experience
Longer than the Title tag,
the Meta description is the logical result so take the opportunity to expand
and argue your ideas even more. Always keep in mind what the user is looking
for and do not do a classic treatment of the word itself.
* We advocate for the Meta
description not to exceed 150 characters at the risk of being cut by three
ellipsis and become irrelevant to Google.
Finally, let's go to the end
of the example on the optimization of the keyword "Digital Media Trend"
mentioned above. Here is what could give a respectable Meta description:
Some tips to go further!
To go further and clear your
doubts or be certain of your choice, nothing is better than audit keywords to
refine your understanding of a query. Indeed, by taking the example discussed
in this post, it would be wise to analyze the lexical field and associated
queries.
v Do some related research
with the Google Keyword Tool
v Analyze sites well
positioned in Google's results (first 2 pages)
v Use semantic tools to soak
up the lexical field
v Do not hesitate to
brainstorm with others to confront your ideas
Sometimes our understanding
of a request does not conform to reality and it is important to use effective
SEO tools to refine the issues of the keyword.
Conclusion
Google will always position
the site that best responds to the question that the user poses by doing his
research and it begins with a perfect optimization of its Meta data (Title and
Meta description).
We must find what is hidden
behind the queries, beyond the simple definition of the term typed. If you've
got a clear answer to Google's technical criteria while delivering content
those appeals to users, then you'll likely have a good position.
Finally, this reflection
should be at the root of all your SEO strategy because the content of your site
must also meet these requirements. Indeed, the content of the landing page must
be fully adapted to the first information transmitted to your users through
your title tags and Meta description, at the risk of disappointing your
visitors and thus negatively impact your positioning.
Would you like to work on
your title and Meta description tags in an optimal way?
Contact
us without delay we will be happy to support you in this project!
