SEO Introduction

SEO: AN OUNCE OF PRACTICE IS BETTER THAN A TON OF THEORY!

SEO is an inexact science that often needs to be practiced to be perfectly controlled. Indeed, between what Google says, the interpretation that everyone can have and what actually works, it is difficult to draw accurate conclusions.

Moreover, there are so many different cases that it makes it impossible to fully certify a single theory. And yes, what works for one may be not work for another, it is in this sense that SEO is an art! Only hypotheses can be advanced. It is often by grouping and cross-checking experiences that we perceive real trends.

SEO Search Engine Optimization is therefore not only an art; it's also an experimental science. It finally seems logical! Through this article, we wanted to gather a maximum of quantitative information conducted by the actors of SEO to share in a few minutes of years of experimentation. This will perhaps help you better sharpen your interpretation of the guidelines of Google, who knows?

What is the definition of the term SEO?

The acronym SEO stands for Search Engine Optimization in English. This term refers to all the actions and techniques that act on optimizing the presence of your website in search engines. In other words, SEO is all practices that allow you to enhance your listing on Google on queries related to your business.

SEO is an art! It must be perceived as such because its practices are mainly based on experiments and case studies interpretations. This empirical approach and the regular updates of the algorithm require SEO consultants to be constantly evolving. The questioning is essential in order to prevent certainties from registering in time on the SEO definition.

That's why we wanted to gather in a single article the largest information database so that anyone can analyze a trend on its SEO problems encountered. In the same way as SEO, this article will be in constant evolution of data!

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Is SEO a traffic acquisition channel?

First of all, it is important to define if SEO is a relevant lever in the implementation of its digital strategy. Should we focus on this channel of acquisition or put his efforts elsewhere? The answer below!

SEO                                          70%

SMO                                        20%

Emailing                                  10%

SEO is undoubtedly the first lever for acquiring web marketing traffic, both in terms of volume (number of visits) and conversion (ROI). Often overlooked, sometimes forgotten, SEO is the number one source of web traffic, did you know? Be careful not to fall into the trap of putting all your eggs in one basket. SEO works side by side with other channels and is often too weak when used alone.