TITLE TAG AND META DESCRIPTION

HOW TO OPTIMIZE YOUR TITLE BEACON AND META DESCRIPTION?

Title tags and Meta descriptions are the first things your users discover in the SERPs (Search Engine Results Page) after performing their search. No need to explain the importance of this data in the ranking of your pages.

In fact it's too hard to resist ... THAT'S WHAT'S MORE IMPORTANT!

Indeed, the title tag and Meta description are among the main criteria used by the famous Google algorithm to position your pages.

So what are the rules to follow to optimize perfectly these tags? Which are the errors to avoid ? How to succeed to seduce both Google robots and your visitors? Discover in this post all the keys to perfectly configure your title tags and Meta descriptions.

Title tag: What are the optimization rules?

It is important to note that the title tag has a double issue for referencing your pages. Indeed, it must meet the requirements set by the Google rules and respond at the same time the expectations of users on the query typed.

Google importance

The main rules Google optimization matters for your title tags. These enable Google crawlers to understand your pages and therefore the query on which you want to position yourself!

v  Insert the keyword worked in the title tag of your page.

v  Place the key phrase at the beginning of the title.

v  Work the lexical field of the subject matter of the page.

v  Do not repeat the query multiple times (risk of over-optimization)

v  Do not use a similar title to another page of the site.

v  Prefer a good syntax rather than a key word list.

* We recommend not exceeding 60 characters for the title tag at risk of being cut by three dots and losing relevance in the eyes of Google.

User experience

Here are some tips to attract users and increase your chances of a user clicking on your result rather than another when they discover the search results on the search engine.

v  Put yourself in the shoes of the user performing the search.

v  Identify the needs and challenges of the application.

Break ... You did the hard part! Now that you know exactly what the user is waiting for after his search, answer his request clearly, neatly and seductively!

v  Highlight the flagship argument related to the query

v  Include punctuation to give life to your title

v  Feel free to insert business data

For example on a request of type "cheap furniture", put forward a reduction of type -60% can be catchy. Come on, I'm starting, here's what an attractive title could give on the query:

How to optimize your Meta description?

Unlike the title tag, the Meta description has the single and simple purpose of seducing your users because it is no longer part of the positioning criteria by Google. So we are talking of an indirect effect of rankings that if you offer a good user experience for your visitors, then Google will take this factor to better position yourself.

User experience

Longer than the Title tag, the Meta description is the logical result so take the opportunity to expand and argue your ideas even more. Always keep in mind what the user is looking for and do not do a classic treatment of the word itself.

* We advocate for the Meta description not to exceed 150 characters at the risk of being cut by three ellipsis and become irrelevant to Google.

Finally, let's go to the end of the example on the optimization of the keyword "Digital Media Trend" mentioned above. Here is what could give a respectable Meta description:

Some tips to go further!

To go further and clear your doubts or be certain of your choice, nothing is better than audit keywords to refine your understanding of a query. Indeed, by taking the example discussed in this post, it would be wise to analyze the lexical field and associated queries.

v  Do some related research with the Google Keyword Tool

v  Analyze sites well positioned in Google's results (first 2 pages)

v  Use semantic tools to soak up the lexical field

v  Do not hesitate to brainstorm with others to confront your ideas

Sometimes our understanding of a request does not conform to reality and it is important to use effective SEO tools to refine the issues of the keyword.

Conclusion

Google will always position the site that best responds to the question that the user poses by doing his research and it begins with a perfect optimization of its Meta data (Title and Meta description).

We must find what is hidden behind the queries, beyond the simple definition of the term typed. If you've got a clear answer to Google's technical criteria while delivering content those appeals to users, then you'll likely have a good position.

Finally, this reflection should be at the root of all your SEO strategy because the content of your site must also meet these requirements. Indeed, the content of the landing page must be fully adapted to the first information transmitted to your users through your title tags and Meta description, at the risk of disappointing your visitors and thus negatively impact your positioning.

Would you like to work on your title and Meta description tags in an optimal way?

Contact us without delay we will be happy to support you in this project!